Tips and Tricks to growing your website leads.

The journey of building a digital marketing agency ourselves has given us first-hand insights into the challenges that our clients experience. Working with a wide range of businesses, big and small, for over a decade, each of us has learned a huge amount about what our clients need and how they should market themselves.

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The 7 Best Practices for Building Fantastic Lead-Capture Forms

The 7 Best Practices for Building Fantastic Lead-Capture Forms

The 7 Best Practices for Building Fantastic Lead-Capture Forms Crafting effective lead-capture forms is crucial for turning digital content into valuable leads. These forms act as gateways for potential customers, gathering essential information while providing access...

Understanding the Challenges of Small Business Marketing.

Understanding the Challenges of Small Business Marketing.

Understanding the Challenges of Small Business Marketing   Small businesses grapple with marketing for various reasons, predominantly due to limited access to finance and markets. Generating sales, crucial for business growth, hinges on consistent high-quality...

Unveiling the Truth – 12 Myths about Small Business Marketing

Unveiling the Truth – 12 Myths about Small Business Marketing

12 Common Misconceptions About Marketing for Small Businesses   In all the conversations I have had with small business owners about their marketing challenges, these are the most common misconceptions come up. Many small business owners feel frustrated with the...

Safeguard Your WordPress: The Ultimate Allies

Safeguard Your WordPress: The Ultimate Allies

5 Free & Powerful Anti-Spam Plugins for WordPress In the realm of WordPress, combating spam is a constant battle. But worry not! We've curated a list of the finest anti-spam plugins that not only excel in effectiveness but also boast user-friendly interfaces at no...

Essential Costs of Website Upkeep

Essential Costs of Website Upkeep

Understanding Website Maintenance Costs in 2023   Curious about the expenses of maintaining your website? This article provides a comprehensive breakdown of the nine crucial factors influencing website maintenance expenses. The cost of website maintenance can...

6 Proven Methods to Build Your Customer Database

6 Proven Methods to Build Your Customer Database

The Importance of Your Customer Database in Your Digital Marketing Strategy In the ever-evolving landscape of digital marketing, a robust customer database stands as the cornerstone of success. It serves as the repository of invaluable insights into consumer...

Why Regular Website Maintenance Matters

Why Regular Website Maintenance Matters

Why Regular Website Maintenance Matters   In today's digital world, your website is a vital tool for connecting with customers. It's where they learn about your business, shop, and reach out to you. But just like anything important, your website needs regular...

Is Your Website Falling Short on Leads?

Is Your Website Falling Short on Leads?

Is Your Website Falling Short on Leads? If your website isn't generating leads, you're not alone. There could be various reasons behind this, like SEO issues, a weak social media strategy, or a non-responsive design that Google doesn't like. We frequently advocate for...

Its all about the conversion rate!

Its all about the conversion rate!

Its all about the conversion rate!   As a business owner, you know the importance of keeping a tight control of the business expenses, and consistently bringing in sales. This is straight forward in theory, but what happens when you need to increase your expenses...

The Intrinsic Relationship between Good SEO and Well-written Content

The Intrinsic Relationship between Good SEO and Well-written Content

The Intrinsic Relationship between Good SEO and Well-written Content   When it comes to Search Engine Optimization (SEO), the ultimate goal is not just to rank #1 in search results, but to ensure that your website appears as the most relevant and informative...

Build an SEO compass and guide customers to your website!

Build an SEO compass and guide customers to your website!

Build an SEO compass and guide customers to your website!   SEO is fundamental to every digital marketing campaign that you do because it will help your business to become more visible and rank on search engine results pages (SERPs). When you optimize your...

This is a blog about the power of blogging!

This is a blog about the power of blogging!

This is a blog about the power of blogging! "Blogging is to writing, what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud." - Andrew Sullivan Blogging is a powerful medium. If used...

2023 Marketing Trends you shouldn’t ignore

2023 Marketing Trends you shouldn’t ignore

2023 Marketing Trends you shouldn’t ignore We have made it through our first post-pandemic year. We’re over the masks and lockdowns and living in boxes. There is a sense of newfound freedom, and this seems to have brought us back to a place where we want to enjoy...

Direct more traffic to your website by staying ahead of the SEO game

Direct more traffic to your website by staying ahead of the SEO game

Direct more traffic to your website by staying ahead of the SEO game   The post-pandemic era has ushered in a new wave of dedicated online users who are working, searching, communicating, and shopping, and Google is our trusted friend for finding what we want....

Navigating the digital marketing realm

Navigating the digital marketing realm

Navigating The Digital Marketing Realm   Often in small businesses, managers and business owners try to get what they call “free marketing” which is nothing more than doing it all yourself; it seems pointless to pay someone to work on your marketing with so many...

Have you met your Customer Avatar?

Have you met your Customer Avatar?

Have You Met Your Customer Avatar?   Most of us can relate to Avatar as a Sci-Fi masterpiece by James Cameron that literally shattered box office records a decade ago (and finally it seems we can look forward to the release of its sequel soon). Well, the thing...

Let’s talk about marketing ROI

Let’s talk about marketing ROI

Let’s Talk About Marketing ROI   Perhaps one of the best things about digitally marketing your brand is that you are able to better measure the impact it has on your audience and adjust where necessary to ultimately achieve greater marketing ROI.But before we get...

Five ways to woo your customers until they swoon

Five ways to woo your customers until they swoon

5 Ways To Woo Your Customers Until They Swoon   Attracting new customers is a lot like the dating game. First, you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you have their interest,...

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