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Its all about the conversion rate!

Its all about the conversion rate!

by Alex Lewis | Jun 20, 2023 | SEO, Customer Expectations, Customer Journey, Digital Marketing, Digital Media, Marketing Touch-Points

Its all about the conversion rate!   As a business owner, you know the importance of keeping a tight control of the business expenses, and consistently bringing in sales. This is straight forward in theory, but what happens when you need to increase your expenses...
The Intrinsic Relationship between Good SEO and Well-written Content

The Intrinsic Relationship between Good SEO and Well-written Content

by Alex Lewis | May 19, 2023 | SEO, Customer Expectations, Customer Journey, Digital Marketing, Digital Media, Marketing Touch-Points

The Intrinsic Relationship between Good SEO and Well-written Content   When it comes to Search Engine Optimization (SEO), the ultimate goal is not just to rank #1 in search results, but to ensure that your website appears as the most relevant and informative...
Direct more traffic to your website by staying ahead of the SEO game

Direct more traffic to your website by staying ahead of the SEO game

by Alex Lewis | Dec 1, 2022 | Digital Marketing, Brand Identity, Customer Expectations, Digital Media, Marketing ROI, Marketing Touch-Points

Direct more traffic to your website by staying ahead of the SEO game   It’s all about SEO traffic! The post-pandemic era has ushered in a new wave of dedicated online users who are working, searching, communicating, and shopping, and Google is our trusted...
Navigating the digital marketing realm

Navigating the digital marketing realm

by Alex Lewis | Oct 14, 2022 | Digital Marketing, Brand Identity, Customer Expectations, Digital Media, Marketing ROI, Marketing Touch-Points

Navigating The Digital Marketing Realm   Often in small businesses, managers and business owners try to get what they call “free online marketing” which is nothing more than doing it all yourself; it seems pointless to pay someone to work on your marketing with...
Have you met your Customer Avatar?

Have you met your Customer Avatar?

by Alex Lewis | Sep 15, 2022 | Customer Expectations, Brand Identity, Digital Marketing, Digital Media, Marketing ROI, Marketing Touch-Points

Have You Met Your Customer Avatar?   What is a customer avatar? Most of us can relate to Avatar as a Sci-Fi masterpiece by James Cameron that literally shattered box office records a decade ago (and finally it seems we can look forward to the release of its...
Attract New Customers: Five ways to woo your customers until they swoon

Attract New Customers: Five ways to woo your customers until they swoon

by Alex Lewis | May 10, 2022 | Customer Expectations, Customer Journey, Digital Marketing, Digital Media, Marketing Touch-Points

5 Ways To Woo Your Customers Until They Swoon   When trying to attract new customers, it can be a lot like the dating game. First, you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you...
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