Preventing Invalid Clicks: Safeguarding Your Google Ads Budget
Preventing Invalid Clicks: Safeguarding Your Google Ads Budget What is draining your ads budget?! Invalid clicks often get conflated with click fraud, mainly due to Google’s definition. According to Google, invalid clicks encompass any clicks on ads not...
The Crucial Role of Measurement in a Successful Marketing Strategy
The Crucial Role of Measurement in a Successful Marketing Strategy Marketing isn’t a one-size-fits-all venture. Each business has its unique objectives, calling for a custom-made approach to strategy development. On top of that, there exists a fundamental need vital...
Build an SEO compass and guide customers to your website!
Build an SEO compass and guide customers to your website! SEO is fundamental to every digital marketing campaign that you do because it will help your business to become more visible and rank on search engine results pages (SERPs). When you optimize your...
This is a blog about the power of blogging!
This is a blog about the power of blogging! “Blogging is to writing, what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” – Andrew Sullivan Blogs are a powerful...