This is a blog about the power of blogging! “Blogging is to writing, what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” – Andrew Sullivan Blogs are a powerful...
2023 Marketing Trends you shouldn’t ignore We have made it through our first post-pandemic year. We’re over the masks and lockdowns and living in boxes. There is a sense of newfound freedom, and this seems to have brought us back to a place where we want to enjoy...
Direct more traffic to your website by staying ahead of the SEO game It’s all about SEO traffic! The post-pandemic era has ushered in a new wave of dedicated online users who are working, searching, communicating, and shopping, and Google is our trusted...
Navigating The Digital Marketing Realm Often in small businesses, managers and business owners try to get what they call “free online marketing” which is nothing more than doing it all yourself; it seems pointless to pay someone to work on your marketing with...
Have You Met Your Customer Avatar? What is a customer avatar? Most of us can relate to Avatar as a Sci-Fi masterpiece by James Cameron that literally shattered box office records a decade ago (and finally it seems we can look forward to the release of its...
Let’s Talk About Marketing ROI Perhaps one of the best things about digitally marketing your brand is that you are able to better measure the impact it has on your audience and adjust where necessary to ultimately achieve greater marketing ROI.But before we get...