Mastering Negative Keywords in Google Ads
Mastering Negative Keywords in Google Ads Negative keywords are your best tool to refine targeting, minimize unnecessary ad spend, and boost the return on investment (ROI) of your campaigns. Google Ads can be a complex and costly endeavor. Whether you’re new to search...
Understanding Keyword Match Types in Google Ads
Understanding Keyword Match Types in Google Ads Google Ads is a powerful tool for reaching potential customers, but its effectiveness hinges on understanding and utilizing keyword match types correctly. Keyword match types determine how broadly or narrowly your ads...
A Simple Guide to Google Ad Campaigns
A Simple Guide to Google Ad Campaigns Google Ad Campaigns come in nine different types: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart. Local Services Ads are technically separate from Google Ads, but they’re...
Preventing Invalid Clicks: Safeguarding Your Google Ads Budget
Preventing Invalid Clicks: Safeguarding Your Google Ads Budget What is draining your ads budget?! Invalid clicks often get conflated with click fraud, mainly due to Google’s definition. According to Google, invalid clicks encompass any clicks on ads not...