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Digital Marketing Advice
The Journey of Creating Your Own Video Content
The Journey of Creating Your Own Video Content In today's busy world of marketing, it's super important for your brand to stand out. But with so much happening online, it can be tough to get noticed. One way to catch people's attention is through video content. But...
This is a blog about the power of blogging!
This is a blog about the power of blogging! "Blogging is to writing, what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud." - Andrew Sullivan Blogs are a powerful medium. If used...
2023 Marketing Trends you shouldn’t ignore
2023 Marketing Trends you shouldn’t ignore We have made it through our first post-pandemic year. We’re over the masks and lockdowns and living in boxes. There is a sense of newfound freedom, and this seems to have brought us back to a place where we want to enjoy...
Direct more traffic to your website by staying ahead of the SEO game
Direct more traffic to your website by staying ahead of the SEO game It's all about SEO traffic! The post-pandemic era has ushered in a new wave of dedicated online users who are working, searching, communicating, and shopping, and Google is our trusted friend...
Navigating the digital marketing realm
Navigating The Digital Marketing Realm Often in small businesses, managers and business owners try to get what they call “free online marketing” which is nothing more than doing it all yourself; it seems pointless to pay someone to work on your marketing with...
Have you met your Customer Avatar?
Have You Met Your Customer Avatar? What is a customer avatar? Most of us can relate to Avatar as a Sci-Fi masterpiece by James Cameron that literally shattered box office records a decade ago (and finally it seems we can look forward to the release of its...
Let’s talk about marketing ROI
Let’s Talk About Marketing ROI Perhaps one of the best things about digitally marketing your brand is that you are able to better measure the impact it has on your audience and adjust where necessary to ultimately achieve greater marketing ROI.But before we get...
Attract New Customers: Five ways to woo your customers until they swoon
5 Ways To Woo Your Customers Until They Swoon When trying to attract new customers, it can be a lot like the dating game. First, you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you...
How to stay on top of customer expectations using digital media
How To Stay On Top Of Customer Expectations Using Digital Media In the age of digital media, most of us are aware that the customer of today is always connected and searching for convenient, effortless solutions. Thanks to the pandemic we all got to experience...
Five fresh approaches for your CI
5 Fresh Approaches For Your CI Corporate identity (CI) is not much different to human identity. We all present ourselves to the world in a unique way and tend to re-invent our identity as we learn and develop. Also, re-invention is exciting and keeps things...