Tips and Tricks to growing your website leads.
Digital Marketing Advice
Mastering Negative Keywords in Google Ads
Mastering Negative Keywords in Google Ads Negative keywords are your best tool to refine targeting, minimize unnecessary ad spend, and boost the return on investment (ROI) of your campaigns. Google Ads can be a complex and costly endeavor. Whether you’re new to search...
Learn How to Optimize Your Website for Lead Generation and Drive More Business Growth
Learn How to Optimize Your Website for Lead Generation and Drive More Business Growth Is your website generating the desired leads for your business? In today's competitive online landscape, it's crucial to optimize your website for lead generation. By...
Assessing and Optimizing Your Outsourced Website for Effective Lead Generation
Assessing and Optimizing Your Outsourced Website for Effective Lead Generation Outsourcing your website development is a common practice for businesses. However, it's crucial to assess the effectiveness of your outsourced website to ensure it aligns with your...
Its all about the conversion rate!
Its all about the conversion rate! As a business owner, you know the importance of keeping a tight control of the business expenses, and consistently bringing in sales. This is straight forward in theory, but what happens when you need to increase your expenses...
The Intrinsic Relationship between Good SEO and Well-written Content
The Intrinsic Relationship between Good SEO and Well-written Content When it comes to Search Engine Optimization (SEO), the ultimate goal is not just to rank #1 in search results, but to ensure that your website appears as the most relevant and informative...
Build an SEO compass and guide customers to your website!
Build an SEO compass and guide customers to your website! SEO is fundamental to every digital marketing campaign that you do because it will help your business to become more visible and rank on search engine results pages (SERPs). When you optimize your...
This is a blog about the power of blogging!
This is a blog about the power of blogging! "Blogging is to writing, what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud." - Andrew Sullivan Blogs are a powerful medium. If used...
2023 Marketing Trends you shouldn’t ignore
2023 Marketing Trends you shouldn’t ignore We have made it through our first post-pandemic year. We’re over the masks and lockdowns and living in boxes. There is a sense of newfound freedom, and this seems to have brought us back to a place where we want to enjoy...
Direct more traffic to your website by staying ahead of the SEO game
Direct more traffic to your website by staying ahead of the SEO game It's all about SEO traffic! The post-pandemic era has ushered in a new wave of dedicated online users who are working, searching, communicating, and shopping, and Google is our trusted friend...
Navigating the digital marketing realm
Navigating The Digital Marketing Realm Often in small businesses, managers and business owners try to get what they call “free online marketing” which is nothing more than doing it all yourself; it seems pointless to pay someone to work on your marketing with...
Have you met your Customer Avatar?
Have You Met Your Customer Avatar? What is a customer avatar? Most of us can relate to Avatar as a Sci-Fi masterpiece by James Cameron that literally shattered box office records a decade ago (and finally it seems we can look forward to the release of its...
Let’s talk about marketing ROI
Let’s Talk About Marketing ROI Perhaps one of the best things about digitally marketing your brand is that you are able to better measure the impact it has on your audience and adjust where necessary to ultimately achieve greater marketing ROI.But before we get...
Attract New Customers: Five ways to woo your customers until they swoon
5 Ways To Woo Your Customers Until They Swoon When trying to attract new customers, it can be a lot like the dating game. First, you visualise your dream date. Then you put on your best dress, work the social scene and charm them into wanting more. Once you...
How to stay on top of customer expectations using digital media
How To Stay On Top Of Customer Expectations Using Digital Media In the age of digital media, most of us are aware that the customer of today is always connected and searching for convenient, effortless solutions. Thanks to the pandemic we all got to experience...
Five fresh approaches for your CI
5 Fresh Approaches For Your CI Corporate identity (CI) is not much different to human identity. We all present ourselves to the world in a unique way and tend to re-invent our identity as we learn and develop. Also, re-invention is exciting and keeps things...